Viewed by too many or viewed too little: Using information dissemination for audience segmentation

Viewed by Too Many or Viewed Too Little: Using Information Dissemination for Audience Segmentation

The identification of meaningful audience segments, such as groups of users, consumers, readers, audience, etc., has important applicability in a variety of domains, including for content publishing. In this research, we seek to develop a technique for determining both information dissemination and information discrimination of online content in order to isolate audience segments. The benefits ...

Too much or too little

The global effort to understand the molecular drivers of cancer onset and progression is now coming to fruition with the identification of specific genomic and epigenomic events that influence signaling through key oncogenic pathways. Genetic studies using inducible expression of the critical growth controlling oncogenes MYC, RAS, PI3K and AKT have shown unequivocally that, in conjunction with ...

Strategic information systems planning: too little or too much?

Strategic information systems planning (SISP) is a key concern facing top business and information systems executives. Observers have suggested that both too little and too much SISP can prove ineffective. Hypotheses examine the expected relationship between comprehensiveness and effectiveness in five SISP planning phases. They predict a nonlinear, inverted-U relationship thus suggesting the ex...

Too few physicians, or too many?

Rate Changes – Too many or too few ?